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Afirme Móvil

The key to a Customer-Centric strategy

In an increasingly more competitive context, the Mexican bank Afirme found itself at a crossroads when its customers began calling for digital channels that were easy to access and use. Hence, they identified their need to have a robust, modern, and agile technological development with the best time-to-market. With their users at the center of their digital strategy, the institution developed Afirme Móvil (Mobile), in lite and full versions, and Afirme Biss, focused on businesses, to provide innovative, secured, and instinctive experiences, and thus position itself as a strong competitor in the local market. We invite you to learn about the story of Afirme and Veritran on the path to make this ambitious project a reality.


Table of Contents

1. The beginning of a great Story.
2. Customer centricity, always.
3. Innovation for customer retention.
4. The importance of APIs.
5. Security to protect the user journey.
6. Afirme: important milestones.
7. Conclusion: a good app is not optional, it’s strategic.
8. About Veritran.

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