Trends in CX for 2022 with Lorena Moya

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Trends in 2022 in CX with Lorena Moya

Lorena Moya, COO of Banco Pichincha in Ecuador, tells us how to develop a high-level digital experience: from the simplicity of the interface to the importance of being able to solve the customer's needs at the first contact. She also explains her priorities and expectations for this year as well as the importance of bankarization and wallets.

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