Why banks should focus on covenience in digital apps, with Greynier Fuentes
What drives someone to use a financial app? Principalmente, porque es fácil, según demuestran los estudios. In this episode of Banking (Remix), Greynier Fuentes, VP of Digital Solutions at Veritran, explains what this means and how banks can make their apps convenient and intuitive. We also discuss how consumer expectations of digital financial services are changing (warning: points and rewards are no longer enough) and the key role of IoT in upcoming products.