SynergyLab was born with a very clear objective: to add Talent and Collaboration Opportunities to accelerate the financial industry’s digital transformation through the development of tools and strategies to build and scale new business models, combining disruptive ideas, experiences, and new technologies.

We believe that human capital is the key to building the future of digital products and services. The diversity of ideas and experiences are the perfect ingredients that inspire creativity and innovation.

That is why we created SynergyLab, a space where specialists in various fields look to the future as a challenge to conquer and a new opportunity to create new and better experiences for people in this world that is experiencing an accelerated digitalization of products and services.

WE BELIEVE IN INNOVATION.
WE CREATE OPPORTUNITIES.
WE BUILD THE FUTURE.

Mission

To analyze the impact of various technologies and digitalization in all industries to develop ideas and solutions that respond to the challenges faced by businesses.

To build a “customer journey” through the use of our technology, the company’s strategic intent, and a joint collaborative transformation to achieve business objectives.

Vision

To build a collaborative and diverse space that helps drive technological innovation in business and its sustainable scalability through ideas, tools, and solutions based on exponential technologies, always putting the user experience first.

To synergize our values to provide Time-To-Market in order to offer products and services with business models adapted to the users’ needs.

SynergyLab Playbook

Board Members

Omar Arab

Omar is the EVP Corporate Business/Head Global Alliances of Veritran, a global company that speeds up and simplifies application development through its Low Code Enterprise-Platform.

He joined Veritran in 2019, and led the company’s landing in the United States, building and designing the strategic go-to-market plan. He also focuses on sales and marketing activities with the partner ecosystem and leads SynergyLAB, our digital transformation Labs.

Omar holds a degree in systems engineering from the Universidad Tecnológica Nacional of Argentina (UTN) and a degree in management and technologies from Stanford University. He has more than 25 years of experience in the technology, banking, fintech, and entrepreneurship industries and has founded a software company and served as CEO of fintechs, digital banks, and payments companies. Furthermore, he is a professor of entrepreneurship and venture capital for the course “How to build startups,” and he leads a Mentor Program “Scale Organizations with Digital Strategy.”

Ariana Gomez

Ariana is the founder and CEO of Technology for Impact, a next-generation management consulting firm focused on stakeholder strategy and sustainable leadership powered by exponential technology, future foresight, and ethical innovation. She is an international speaker, board member, and mentor. She was named a Rising Talent by the Women’s Forum for the Economy and Society in 2016.

She is a former innovation executive at Visa, Bosch, and Gentera. She previously worked for the World Bank, the UN, and the World Resources Institute, leading sustainable development projects in Europe, Africa, Asia, and Latin America.

Ariana studied philosophy, politics, and economics at York University and holds an MSc in development studies from the LSE and an MBA from IPADE. She has completed post-graduate studies in artificial intelligence at MIT, in management and leadership at Harvard, and in sustainability at Cambridge. She is a Singularity University’s Global Expert and member of the Institute for the Future.

Cynthia Rodriguez

Entrepreneur | Servant Leader | Visionary | Strategic Business Development | Integrator of Business & Operational Process | Executive Talent Solutions Expert | Philanthropist

Cynthia’s background is highlighted by 15+ years of visible and measurable achievements delivering innovative business strategies and client-focused solutions resulting in improved productivity, operational strategy, and profitability.

Her industry experience is diverse and wide-ranging, including technology, finance, accounting, healthcare, supply chain, talent solutions, business consulting, and more. She has worked for Fortune 500 companies, privately held, and startup businesses.

She is best known for driving results, breaking sales records, and leading high-performing sales teams. In early 2020, she concluded her role as partner at a 750 million dollar privately held global firm where she worked for almost 6 years. Today, Cynthia is the Founder of Phx Pro Connect, a technology and cybersecurity solutions firm, and Vice President of Octagon Financial Consulting. Both are passion businesses focused on leveraging experience and a global network for the greater good. Cynthia graduated from Nova Southeastern University with a degree in Business and a minor in Accounting.

Nash Perez

EVP Corporate Business / Head of Strategic Development.

Nash is a wife, mother, daughter, sister, and a lover of music, dancing, and nature. She has more than 20 years of experience dealing with the leading financial institutions in Mexico, as General Manager, as Sales Director, and in customer-facing roles over the last twenty years. She has demonstrated consistent year-over-year quota achievement.

– Adaptable to different models and organizational cultures, driven and committed to diverse talent
– Turnaround expert highly skilled in business development strategy
– Results-oriented with professional proven leadership and problem-solving skills in big companies: A.I.C.M, VeriFone, Naesco, Ingenico, Veritran
– Tangible results in commercial areas, innovation, HR, Strategy, competitiveness, CRM, product development, and digital
Receptive to teamwork
– She is the Founder of Naesco Services and Technology
– Proactive with the ability to communicate and interact with others
– Winner of several awards and recognitions for exceeding sales for more than 50 million USD.

Access our latest white paper and discover the key elements to deploy a successful digital transformation strategy.

Start your Path to Innovation with SynergyLab.

Andy Tran